Brent Hurlbert

BS, CSCS, PN1 | Owner, Fitness Professional

Fitchburg Personal Trainer

About

I have been with Orange Shoe since 2008. I graduated from UW-La Crosse with a BS in Exercise Sport Science and became a Certified Strength and Conditioning Specialist through the NSCA. I have also earned a Precision Nutrition coaching certification. My fitness career started in Florida where I worked with professional athletes from football, baseball, tennis, golf, and soccer, but I soon discovered that it was more rewarding to work with people looking to lose weight, feel less pain, or just enjoy daily life. I also have had the opportunity to work with law enforcement officers throughout Wisconsin and the upper midwest to make sure our officers stay healthy and can meet the demands of their job. My goal with each person I work with is to remind them that fitness should be fun, not a chore or punishment. If it's not fun, you won’t continue to exercise throughout your life which means you will miss out on its benefits.

Q & A

Q: Why did you become a personal trainer?

A: I had a strong passion for fitness growing up due to the sports I played. As I got older, I realized I wanted to coach others how to exercise safely and effectively and not fall into fitness fads that come and go. I truly love helping people gain confidence in themselves and see the positive changes that occur through healthy exercise habits.

Q: What has been one of your favorite client experiences?

A: I have had so many over the years that I couldn’t possibly narrow it down to one. It’s always wonderful to see people reach major goals, but I love the opportunities I have had to get to know clients outside of the studio. Playing rounds of golf, attending social events, meeting for coffee, and many more.

Q: What is your proudest physical achievement?

A: I really enjoy playing golf so I always get excited when I play well. Still waiting for that hole-in- one though :)

Q: Why do you love Orange Shoe?

A: Working at Orange Shoe has allowed me to make life-long connections with clients. It’s so fun to celebrate successes, share fun stories, and really make a positive impact in so many people’s lives. Orange Shoe creates such a warm and welcoming environment that you can’t help, but feel the positive vibes from everyone at the studio.